![]() ![]() "There tends to be a lot of underutilized space in hotels," Dev says. As a result, it no longer makes sense to reserve rooftops for heating and cooling systems. The industry typically measures success by how much revenue a hotel makes per room.īut a new standard of revenue per square foot has emerged, Dev says. ![]() "The idea of moving the party outdoors, weather permitting, or even with heating lamps when it's cold, creates buzz," says Chekitan Dev, associate professor of strategic marketing and brand management at Cornell University's School of Hotel Administration.Īnd buzz usually leads to sales. With views of all of uptown New York, the venue plays host to "Sunset Saturday" parties.
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